Guide For Creating An Employee Advocacy Program
People trust user-generated content more than content created and shared by brands and that’s why employee advocacy works. When a company’s employees say good things about the company, people find it easier to believe than when a company promotes itself. In this post, we will talk about how you can leverage employee advocacy and design a successful program to organise and structure your efforts. But, before that, let’s first understand why you should use employee advocacy and what benefits can you derive....