A survey of more than a thousand iPhone owners across the US, UK and China found that 48% of them were excited about the iPhone X, and about a quarter of them plan to order one.
Reuters reports that the survey was carried out by brokerage firm Bernstein …
The report characterises demand for the flagship new device as ‘substantial but not exceptional,’ but this appears to be a significant understatement. Given that the sample is all iPhone owners, rather than just those planning to upgrade this year, a quarter is a big proportion.
The survey also echoed a pre-launch one in describing the loyalty iPhone owners feel to the brand or the ecosystem.
Just how many intending buyers will be able to get their hands on the iPhone X this side of the holidays is the big question, all reports pointing to very limited availability and Tim Cook not able to offer any reassurance.
